Tuesday, November 20, 2007

The Cry of Perfection

You've seen those commercials, right? The ones for Thanksgiving.

It seems that every time I turn on the television there's another one: a commercial with some unbelievably perky person talking about the many ways you can make Thanksgiving "perfect."

Perfect turkey. Perfect flowers. Perfect dishes or cookware. Even the perfect appliances, because heaven knows you're going to want to re-do your entire kitchen before all of your extended family arrives for the Big Day!

Sorry if that's a little snarky--but that's how these commercials tend to make me feel.

We women are awfully prone to believing in our own inferiorities and insecurities as it is. We scrutinize our figures endlessly in the mirror; we step on scales far more often than we should. We can see dirt in the bathroom before anyone else can; the unexpected ring of the doorbell causes an anxious look around at the clutter we wish we didn't have. We are ready to replace all of the carpet in our house within a year of its installation. We worry all the time that we don't measure up to the other women we know, in some ephemeral but paradoxically measurable way.

The retailers have figured us out, and they target our worries and insecurities all the time. But never, it seems, do things get so blatant as they are when a major holiday like Thanksgiving approaches: the merchants behind the commercials drop all pretense, and begin repeating "Perfect! Perfect! Perfect!" like a frightening tocsin in our all too receptive ears.

Because, of course, behind the message of perfection is a cruel statement of what far too many of us believe to be fact:

You're just not good enough.

3 comments:

freddy said...

"Be perfect, as your Heavenly Father is perfect...."

Note to retail media: I don't think that word means what you think it means!

Divine Mercy said...

happy thanksgiving to all your readers, and to you and yours! may God bless you!

CMW said...

Freddy, you cracked me up!!!