A new commercial for McDonald’s in France is generating a tremendous amount of Buzz online.
In the spot, a teenage boy sits in a McDonald's booth, looking at his class picture, when his phone rings. "I was just thinking about you," he says, with obvious affection. "I miss you, too" he replies, and then says that he has to go. His dad is coming to the booth with their food. Father sits across from son and comments that he was "quite the ladies' man" when he was his son's age. Dad then looks at the class picture and remarks that "it's too bad" that his son's class is all boys. The son can only smile.
The point, of course, is that the son is gay. Following that reveal, a tagline reads "Come as You Are" in French. "We wanted to show society the way it is today, without judging. There's obviously no problem with homosexuality in France today," Nathalie Legarlantezec, a McDonald's spokesperson, told French media. The ad airs only in France, but thanks to online video sites, it quickly went viral. It already has well over one million views on YouTube.
I realize that a certain segment of the population suffers from same-sex attraction. But the push to normalize homosexual activity, to force a narrative that insists that homosexual acts are normal and that the attraction is a good thing, is an attempt to make positive and good what is contrary to the moral law and to the teachings of many mainstream religions, Catholicism among them.
France, of course, doesn't have to worry that much about their (largely) nominally Catholic population having any objection to this ad. France's growing Islamic population, however, might, since Islam also views homosexual acts as sinful. At present, the Islamic population in France is not inconsiderable, accounting for about six percent of France's total population.
In America, of course, McDonald's is marketed as a family-friendly, child-welcoming restaurant. A commercial winking at the idea of a father's cluelessness regarding his homosexual teenage son's dating adventures would probably not fly here, given McDonald's market in this country. But that's one of the things I hate about huge multinational corporations--they can play the game of being all things to all people, and show ads with mothers, fathers, and small children in this country, and gay-friendly ads France, without apparently seeing any contradiction between the two.
McDonald's got into trouble two years ago over their support of a gay organization; pro-family groups organized a boycott at the time. In the present economy, some families have seen McDonald's as an inexpensive, family-friendly restaurant to take the kids to for an occasional treat--but this ad in France may make some people think twice about that choice.
I'm getting pretty tired of multinational corporations trying to override the religious and moral views of huge numbers of people so they can look trendy while selling fat-laden unhealthy food or other wasteful and unnecessary products. You might say I'm not lovin' it.