Thursday, December 9, 2010

Not quite in the pink

It's time once again for my most uncharacteristic annual feature post: the Pantone Color of the Year post! To see previous posts like this one, see:

2010 Color of the Year

2009 Color of the Year

2008 Color of the Year

For those who don't click the links, 2008's color was "Blue Iris," which fell somewhere between "Chips Ahoy (tm) Blue" and "Frosted Flakes (tm) Blue" in my opinion; 2009's color was "Mimosa," a yellow color that was supposed to ward off economic gloom and doom, but which I called "Dollar Menu/Discount Store Yellow (which turned out to be more accurate than I'd like, actually); and last year's color was Turquoise, which was supposed to call to mind tropical vacations and escapes from the every day troubles, but which reminded me both of vintage eras in which Republicans managed to get control of Congress and of the sort of color often used to decorate bathrooms.

And now, this year's color: Honeysuckle. From the Pantone website:
While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mot
her color red, the most physical, viscerally alive hue in the spectrum.”

Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”
So, what color are we talking about, here? Here's an example, from this page at Pantone.

Pantone's executive director, Leatrice Eiseman, seems confident that both men and women will wear this "dynamic reddish pink," but I'm leaning toward a few other observers who think that teenage girls will be the ones most pleased by this choice; a totally unscientific polling of my two teens and one preteen girl indicates that the "Ooooh--pretty!" reaction in this age group will be rather strong.

Aside from the teenage girl market, though, this year's Color of the Year reminds me of one thing, most unfortunately so. The last time I saw this particular shade of pink in abundance, I was visiting the Pepto-Bismol (tm) website, for reasons which I will not inflict upon anyone here.

Are shoppers and home decorators going to embrace a shade eerily reminiscent of "Pepto-Bismol (tm) Pink?" Perhaps, if the continued economic woes, exacerbated by a sudden increase in the amount of money middle-class Americans will be paying out of their paychecks and out of pocket for the new "free" healthcare, cause a national epidemic of stomach aches which consumers will treat via over-the-counter remedies in a desperate attempt to avoid having to pay huge deductibles to see the family doctor.

But if that's the case, instead of being a color that "...elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life..." Honeysuckle may be the color that evokes the awareness of our national nausea. At least we might be able to buy our OTC nausea remedies in the bright Mimosa glare of discount store signs, before heading home to seek the comfort and escape to be found in our Turquoise bathrooms.


Anonymous said...

I actually have a turquoise bathroom - original 1930's tile. It's actually very pretty. But it should definitely stay in the bathroom. I don't know what I think about the honeysuckle, yet. Just glad that it is not in my bathroom.

melanie said...

Oh LOL...thanks for that!

Red Cardigan said...

Vintage 1930s tile *would* be pretty! :) Faded 1980s pastel re-do tile: not so much, from my recollection. And in my present decade-old home I think turquoise would be a bit strong.

But honeysuckle in the bathroom--ick, no. I've seen pink tiled bathrooms in 1950s homes in this area, and have also seen the lengths people will go to in order to be rid of it all!

Anonymous said...

I had a pink (rose) bathroom from the 60's when we moved into our home (tiled and wallpapered and everything). It was beautiful with birch cabinetry. The floor was rotting under the toilet and bathtub so we removed them and had it redone as a bedroom with mid-winter sunrise walls (just one drop of red in the white bucket of paint) and the young man that sleeps in the room has everything done in dark blue, tan, and touches of Colorado redstone, with a pink sink.

The new Pantone color reminds me of raspberry popsicles, and slices of watermelon. It's going to be a summery color. And, I hope I don't freeze thinking about cold watermelon or icy treats in this 20 degree weather.

Onepony2002 said...

What is Pantone?

When we bought our house the whole master bedroom was painted that color, including the ceiling and the insides of a 10 foot wall of built-inbookcases. I called it Pepto-Bismol pink and I couldn't wait to change it. That is a color to wear or plant, not to live in.