2010 Color of the Year
2009 Color of the Year
2008 Color of the Year
For those who don't click the links, 2008's color was "Blue Iris," which fell somewhere between "Chips Ahoy (tm) Blue" and "Frosted Flakes (tm) Blue" in my opinion; 2009's color was "Mimosa," a yellow color that was supposed to ward off economic gloom and doom, but which I called "Dollar Menu/Discount Store Yellow (which turned out to be more accurate than I'd like, actually); and last year's color was Turquoise, which was supposed to call to mind tropical vacations and escapes from the every day troubles, but which reminded me both of vintage eras in which Republicans managed to get control of Congress and of the sort of color often used to decorate bathrooms.
And now, this year's color: Honeysuckle. From the Pantone website:
While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.So, what color are we talking about, here? Here's an example, from this page at Pantone.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”
Pantone's executive director, Leatrice Eiseman, seems confident that both men and women will wear this "dynamic reddish pink," but I'm leaning toward a few other observers who think that teenage girls will be the ones most pleased by this choice; a totally unscientific polling of my two teens and one preteen girl indicates that the "Ooooh--pretty!" reaction in this age group will be rather strong.
Aside from the teenage girl market, though, this year's Color of the Year reminds me of one thing, most unfortunately so. The last time I saw this particular shade of pink in abundance, I was visiting the Pepto-Bismol (tm) website, for reasons which I will not inflict upon anyone here.
Are shoppers and home decorators going to embrace a shade eerily reminiscent of "Pepto-Bismol (tm) Pink?" Perhaps, if the continued economic woes, exacerbated by a sudden increase in the amount of money middle-class Americans will be paying out of their paychecks and out of pocket for the new "free" healthcare, cause a national epidemic of stomach aches which consumers will treat via over-the-counter remedies in a desperate attempt to avoid having to pay huge deductibles to see the family doctor.
But if that's the case, instead of being a color that "...elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life..." Honeysuckle may be the color that evokes the awareness of our national nausea. At least we might be able to buy our OTC nausea remedies in the bright Mimosa glare of discount store signs, before heading home to seek the comfort and escape to be found in our Turquoise bathrooms.