What do I mean? Well, a blogger wrote this about them back in 2007:
I was just cruising the blog over at Pay-Per-Post and what did I see? I saw that the whole Blogger's Choice Awards is a Pay-Per-Post scam!
The thing to understand about Blogging "Awards" is that all of the benefit goes to the award giver and not the award getter. Why is this you ask?
See, when you post the graphic and link on your site you are providing a back link to the site that "gives" you the award. This was very popular in the late 90's when everyone won an award for something. All you had to do was nominate yourself and you were practically guaranteed to win an award.
By getting all of these back links the site that gave out the awards would gain tons of search juice and importance on the web.
In other words, the company hosting the Blogger's Choice Awards, which used to be called PayPerPost and is now known as Izea, gets most of the benefits from the awards in terms of site usage and advertising. When people nominate blogs--and anybody can nominate any blog for any award--the blogger of the nominated blog gets all these handy "Nominee!" buttons to place on his or her blog or website. All of that translates into a lot of back linking for the award site itself.
And who is Izea/PayPerPost? They are a site which exists to facilitate agreements between bloggers and companies whereby the bloggers will be paid to review the company's product or service. Well, theoretically, anyway; there are lots of complaints like this one out there:
At this point I was a little more than peeved that what had started as a “consecutive posts” issue was turned into yet another unrelated issue. The clincher was the fact that my blog had been approved and I was paid for three posts regardless of the Disclosure Policy. Again, I contacted support and stated the fact that if my blog were to have a Disclosure Policy, this should have been addressed at the time of my blog’s approval. [...]This is the company that hosts the Blogger's Choice Awards.
Consequently, the staff at PayPerPost declined both of my posts and cheated me of $60 for two opportunities I had completed due to their own lack of professionalism. Granted, the loss of $60 is not the issue, the issue is that PayPerPost was not responsible for their own mistakes and did not make amends and tried to continuously turn the situation around on me to avoid making a payment.
Now, I'm sure some bloggers might defend the company; after all, people can follow a link from the award site and check out any nominated blog; the blogs that end up on top of the categories get linked to as that year's "winners," meaning the potential of even more clicks; and everybody understands that it's not a serious award and thus all in good fun. Perhaps that's true. But I tend to shy away from link-baiting situations, let alone from companies who entice promising writers to shill for products instead of pursuing the dream of being paid to write legitimate published essays or articles for established web publications or even print media.
Of course, some bloggers are perfectly comfortable shilling for products, and do so on every page of their blogs not only in peripheral advertisements but in and among their posts as well; for these bloggers, the Blogger's Choice Awards are startlingly suitable.