A group named Catholics Called to Witness has put out a video encouraging Catholic voters this year to stand up for life, marriage, and religious freedom. The video is here:
I've seen it pop up on a few Catholic sites here and there, and I'm curious: what do you think of the video?
I'm a Catholic who is in agreement with the idea that the sanctity of life, religious freedom, and defending traditional marriage are tremendously important, so I'm not asking (at least not in this post) whether you agree or disagree with the issues raised here. I'm actually asking the following questions about the video itself, and political issue videos like this one--and feel free to answer any or all as you choose:
1. Do videos like this about issues you are interested in impact your vote positively, negatively, or not at all?
2. Do you share videos like this one (about issues you care about) with other voters?
3. Have your political opinions ever been influenced by a video?
4. Have you ever first heard about or become interested in an issue because of a video? E.g., if you hadn't heard of the religious freedom debate set against the 2012 presidential campaign, would a video like this one make you curious enough to do a little research into what was going on?
5. Do you think videos like these are mainly aimed at voters who already agree on these issues, voters who disagree, or voters who may be ambivalent--in other words, what is the target market?
6. Given your answer to 5 (if you answered), what is the target market for this particular video?
I know that political ads in general can be effective--most people who are at least my age remember this ad, for instance. But I'm curious about "issue" ads produced by groups other than the political parties. Do these ads work? Why or why not?
That's a lot of questions--hope I get a few answers!